You are using an outdated version of Internet Explorer. It has known security flaws, this website and others will not display correctly and many features will not work. Learn how to update your browser.


Who is the ClearScore dog?

Meet Moose, the star of ClearScore’s TV adverts

If you’ve seen one of our TV ads you’ve probably come across Moose the dog. We always get a lot of questions about Moose so we thought we’d let you in on a few secrets. 

Since July 2016, Moose has been the face of ClearScore’s TV adverts and so far he’s starred in four of our TV ads helping his owner Charlie check his credit score and stay on top of his finances.  

Here’s a bit more information on our favourite dog: 

Name: Moose

Age: unknown

Location: always by Charlie’s side

Breed: Boxer dog 

Fur colour: chocolate brown

Favourite activities: walking, playing in the park, taking long baths and spending time with Charlie


Moose’s catchphrases are probably his most iconic feature and we often find ourselves quoting them in the office. According to a twitter poll we ran ‘Wat Doing?’ is the favourite saying, taking 53% of the votes. In second place was ‘Okay, I come to!’ followed by ‘Where going?’.

Of course, Moose wouldn’t be the same without his loving family. First up we have Charlie. Charlie and Moose have a pretty enviable relationship, who wouldn’t want a companion as loyal as Moose? Wherever Charlie is, Moose is not far behind. Lauretta is the sensible one of the family, regularly reminding Charlie to check his credit score and report. 

Now you’ve been introduced to the family in the adverts, we’ll let you in on a few behind the scenes secrets.

We sometimes get asked if Moose is real or whether he’s been added in post-production. Now maybe this is testament to Moose’s acting skills, but we can confirm Moose is a real dog. In fact, Moose is played by a Boxer called Gertie. A trainer comes to all the shoots (with plenty of treats) to helps us get all the best shots. Sometimes it can take quite a few takes before we get the perfect glance from Moose, but it can take a few takes with the actors too. 

We always love hearing from people who like our ads and it's clear that Moose has started to gather a loyal following. We often get sent pictures of people’s dogs doing their best Moose impressions and occasionally we get asked if Moose is looking for a new home (sorry, he’s not).  We’ve even seen some rumours that Moose is a figment of Charlie’s imagination. We’re not so sure on that one, but what do you think?

If you want to see what our adverts are all about, you can watch them all on our YouTube channel or follow us on Twitter and Facebook for the latest Moose-related updates.






Get your credit report and credit score for free. Forever.

Sign up for free