Marketing claims

Claim:

The UK’s #1 Credit Score and Report App

Summary

ClearScore’s claim to be the UK’s #1 Credit Score and Report App is based on an analysis using estimates from mobile and digital benchmarking company Sensor Tower. The analysis uses data from 2024 which assesses the average monthly active users against the other large credit score and report apps in the UK.

Sensor Tower

Sensor Tower is the leading source of mobile app, digital advertising, retail media, and audience insights for the largest brands and app publishers worldwide. Founded in 2013, Sensor Tower’s mobile app insights have helped marketers, app, and game developers demystify the mobile app ecosystem with visibility into usage, engagement, and paid acquisition strategies. Today, Sensor Tower’s digital market insights platform has expanded to include Audience, Retail Media, and Pathmatics Digital Advertising Insights, helping brands and advertisers understand their competitor’s advertising strategies and audiences across web, social, and mobile.

Why the results are robust

Sensor Tower’s Insights team leverages their highly accurate data to deliver critical reports on the latest mobile trends. Their data scientists and algorithms process and enrich trillions of aggregated data points from millions of devices to cultivate a one-of-a-kind data estate. This data is acquired from a statistical panel of consumers to learn from millions of people worldwide continuously.

The UK’s #1 Credit Score and Report App

ClearScore has identified the main competitors in the UK Credit Score and Report App industry, and has completed an analysis using estimates from Sensor Tower. Using data spanning from 1 January 2024 - 31 December 2024, ClearScore has significantly higher estimated monthly active users than these competitors. Whilst the data used to substantiate the claim is based on estimates, the difference in monthly active users is so significant that the above claim can substantiated using this data.

Competitors included: Credit Karma, Experian, MoneySuperMarket and Totally Money.

Source: Sensor Tower. Monthly active user data based on iOS & Android combined.

For more information, contact verifiability@clearscore.com