3 min read

Choosing the right products for you: why ClearScore is different

Anna Kilmurray
3 February 2017

Ever wondered how ClearScore chooses which products to recommend? We explain how we do things differently and how this can benefit you.

1. ClearScore does recommendations better than price comparison sites.

Unlike other sites comparing financial deals, ClearScore makes it all about you. ClearScore account holders automatically connect their credit file information to their search (without the need to fill in endless pages of forms).

2. Three main factors are taken into account

The most important pieces of information we use when choosing a finance product for you are:

  • your current borrowing behaviour
  • your likelihood of acceptance (calculated based on your credit history)
  • the APR (Annual Percentage Rate).

Taking into account your current borrowing behaviour means we can make really practical recommendations. For example, if your credit history shows that you are carrying a balance regularly on a credit card, we can then calculate the saving you would make if you switched to a different offer and transferred the balance. Or, if you spend regularly on a credit card and pay it off, we can calculate your potential earnings with a particular cashback card.

79% of people who’ve used ClearScore to take out an offer would recommend the service to their friends or family"

3. A clever decision engine produces your personal list

The importance of each factor varies, depending on your particular circumstances. For example, if you have a damaged credit file, your likelihood of being accepted for a particular product (eligibility score) is of especially high importance. The engine that powers our website takes all of this into account, to arrive at a curated selection of products that make sense for you.

Check your credit score and report for free, forever, with ClearScore

4. Eligibility scores and pre-approved offers put the ball in your court.

Products are listed alongside your personal eligibility, or % likelihood of being accepted. Some offers are even ‘pre-approved’ which guarantees you’ll be successful in getting a particular offer, so long as the information in your ClearScore is correct. Being armed with this information is powerful, because you’re able to make an informed choice about whether to make an application.

5. We sometimes offer ‘Only at ClearScore’ deals

Sometimes, finance providers come to ClearScore with a special offer just for ClearScore customers. If it meets our bar, and we think it’s an offer our customers would like, we’ll put it onto our site. These are shown as ‘Only at ClearScore’ in the 'Offers' section so you can clearly identify them.

by Anna Kilmurray

Anna connects ClearScore with millions of users, fulfilling our mission of helping everyone get clear on their money.  When she’s not busy talking to customers she’s on yet another mini-break or doing headstands.

ClearScore exists to make your finances simple.
We offer a free service where you can handle everything to do with credit in one place. In your ClearScore account, you can see your credit score and the full details of your credit report. Your credit cards, mortgages, mobile phone contracts, loans, overdrafts and utilities all on the record. Our goal is to make ClearScore as simple, calm and straightforward as possible. Money is stressful enough.